The Atobi Story
Retailers and brands
invest billions in making
supply chains efficient.
They know exactly
how long a product takes
to design, manufacture,
and distribute.
But, when it comes
where 80% of retail
costs lie
Retailers and brands
have yet to figure out
That's because their
supply chain of knowledge
is fundamentally broken.
What if the retail industry functioned as one interconnected ecosystem?
We know - what ifs are a bit dreamy. But its also what gives our work at Atobi true meaning.
We are building for a future where retail-brand partnerships no longer have to be operated from the dark.
Where processes and people are connected.
Where data and insights are plentiful.
And every strategy can be informed by those insights.
What is hindering retailers and brands from getting there?
Communication is often scattered across 3-4 channels.
Employees are overwhelmed navigating between tools, content, and information just to do their job.
Store staff turnover is higher than ever - they simply aren't engaged and empowered.
And worst of all, retailers and brands have no idea how to go about solving these issues.
Why? Because they have no insights into if their communication is reaching store staff, if its actually engaging them, and how they might go about increasing that engagement.
What we do at Atobi
At Atobi, we are building a platform for brands and retailers to engage store staff, collaborate with their partners, and gather insights to help them bridge the gap between their strategy and results.
