Copenhagen, August 20th, 2023 – Atobi, a market leading provider of the Real-Time Retail Execution Platform, which empowers brands and retailers to optimize collaboration and deliver exceptional brand experience, is pleased to announce a strategic partnership with ASICS. The collaboration aims to revolutionize ASICS distribution channels and fuel market growth.

Through this strategic partnership, Atobi intends to leverage its deep understanding of the retail landscape and expertise to introduce various initiatives designed to increase customer satisfaction, empower ASICS' retail partners, and create a seamless omnichannel shopping journey for consumers.

Jan Dahl Andersen, CEO at Atobi, expressed his excitement about the collaboration, stating:

"We are thrilled to partner with ASICS, a global leader in the sports industry. Our collaboration brings together Atobi's expertise and ASICS' commitment to delivering exceptional products and experiences. By leveraging data-driven insights and empowering ASICS retail partners, we are confident that ASICS will achieve remarkable success in increasing sales, enhancing product knowledge, and elevating customer satisfaction."

Ian Gibson, Trade Marketing Director at ASICS, commented on the partnership, stating:

‘’We are very excited to be collaborating with Atobi to help us further enrich our partnerships with our retailers and their valuable store teams. At ASICS we believe in the Japanese phrase of ‘Kaizen’ which means to continuously improve. Knowing the importance of great store staff, were always looking to find new ways we can interact with them, to give them a deeper and more meaningful insight into our Brand and believe Atobi will enable us to continue to improve this for the future.’’

About Atobi: Atobi is the only company offering a comprehensive platform that solves the intricate challenges of cross-company collaboration, enhances employee experience, and delivers valuable actionable insights. Our platform empowers brands and retailers to execute, collaborate, and gain invaluable insights, addressing critical challenges in employee engagement, business execution, and actionable analytics.

About ASICS: ASICS is a globally recognized sports brand that has empowered athletes of all levels for over 70 years. By combining innovative technology with a deep understanding of athletes' needs, ASICS offers a wide range of performance-driven footwear, apparel, and accessories. With a commitment to quality, style, and sustainability, ASICS continues to inspire individuals to move and pursue their athletic goals.