Why We Exist

For too long, brands and retailers have operated in silos—disconnected from one another. This lack of alignment comes at a cost, not just to the businesses, but also to the store staff and, most importantly, to the customers. When customers walk into a store, they expect more than just products on shelves; they come seeking an authentic brand experience. They rely on store staff to provide expert guidance, insights, and the kind of personalized service that elevates their shopping journey.

However, this vision is often lost when brands and retailers struggle to collaborate effectively. A misalignment between strategy and execution leaves store staff unsupported and customers underserved, preventing brands from delivering their full potential at the point of sale.

The Atobi Vision

Atobi exists to break down these silos. We bridge the gap between brands and retailers, connecting strategy with tangible results. We believe that every store, no matter its location, has the potential to become a flagship store—an exemplary place where customers experience the best of what a brand has to offer.

With the right tools, the right information, and, most importantly, flawless execution, we empower both brands and retailers to transform the in-store experience. At Atobi, we are more than just a platform. We are a team of seasoned professionals, boasting over 125 years of combined experience in the brand and retail space. We understand the complexities of this ecosystem, and we have made it our mission to solve these challenges head-on.

We know that when brands and retailers collaborate seamlessly, store staff are empowered, customer experiences are elevated, and business performance thrives.

Our Promise

To Retailers:

We promise to help you elevate your stores into flagship destinations, where every interaction reflects the brand’s true value. With Atobi, you’ll have the tools to ensure that in-store execution is flawless, and that every campaign and initiative is carried out with precision across your entire retail network.

Our platform enables better alignment with brand partners, empowering your store staff with the knowledge, guidance, and real-time insights they need to exceed customer expectations. Together, we create a seamless, collaborative environment that drives performance and boosts your bottom line.

To Brands:

We promise to bridge the gap between strategy and execution, helping you ensure that your brand vision is consistently realized at every retail touchpoint.

Through Atobi, you’ll have direct access to the store floor, enabling better training, communication, and real-time feedback. This allows you to ensure that your brand standards are met and your marketing initiatives come to life in a way that truly resonates with customers. We give you the control and insights to monitor performance and maximize your impact, while building stronger partnerships with your retailers.

… and most importantly,

To Store Staff:

We promise to empower you with the knowledge and tools to deliver exceptional customer experiences every day. With Atobi, you’ll have access to the latest brand training, campaign information, and task management, all in one place, so you can perform at your best.

We give you the confidence to be brand experts, knowing that you are backed by clear guidance and real-time updates. You are the key to bringing the brand to life for customers, and we’re here to make sure you have everything you need to succeed.