New Bauer Locker Room Program Focused on Building Brand Connections and Ambassadors Across Retail Experience

Atobi, a premier retail engagement and community partner, announced a new international agreement with Bauer Hockey, the world’s leading hockey brand.

This power play partnership, the Bauer Locker Room program, sets out to further accelerate Bauer’s international growth ambitions and strengthen brand advocacy at the point-of-sale. The Bauer Locker Room program provides an end-to-end platform to ensure that retail partners can bring the best know-how and hockey gear to fans and players alike.

“We’re raising the bar to a new era of retail collaboration. Our partners, including floor staff, have a powerful connection with consumers, and we want to empower them as brand ambassadors and offer powerful in-store experiences,” said Marcus Johnsson, International Marketing Director at Bauer Hockey.

“We’re investing in a future where we are fully integrated with our retail partners with planning, training and product education, all with the latest technologies to engage and excite our communities.”

Bauer’s vision is to build an even closer-knit hockey community and empower store staff to become product experts aligns with Atobi’s unique approach to and tools for retail activation.

“Atobi is always excited to be partnering with innovative brands and retailers that want to transform the way they collaborate. As Atobi and Bauer hit the ice together come September, retailers and store staff can look forward to a brand-new Bauer Locker Room, jam-packed with the latest and greatest campaigns and trainings on all things hockey,” said Jan Dahl Andersen, CEO at Atobi.

Atobi’s platform will light the lamp for Bauer’s winning products and hockey expertise by giving them an end-to-end platform to plan, execute and measure their wholesale go-to-market, while building brand and product ambassadors across the retail experience. Specifically, Atobi will enable open two-way communications between Bauer and retail partners in order to provide the latest company news, brand updates and product details seamlessly.

Bauer will be presenting its new Bauer Locker Room program, powered by Atobi, in September at BauerWorld, the company’s renowned product launch and sales conference that brings together top management from Bauer and retail executives from around the world.

For more information, please contact:

Morten Hedrich
Vice President, Atobi
Email: moh@atobi.io

About Bauer 

Bauer Hockey is the world’s most recognized designer, marketer and manufacturer of hockey equipment and is the No. 1 brand in hockey. Founded in Kitchener, Ontario, in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game. Since then, Bauer Hockey has continued to develop the most sought-after products in the industry, including the widely successful SUPREME®, VAPOR® and NEXUS® line of products. For more information, visit www.Bauer.com. 

About Atobi 

Atobi is the premier platform for wholesale activation and community engagement, helping brands connect and collaborate more effectively with their retail partners. Through innovative technology and strategic support, Atobi ensures that brands can go-to-market with confidence, empower store staff to deliver outstanding customer experiences and ultimately, drive sell-out.