Challenge

Intersport Netherlands faced challenges in efficiently working together with their brands to engage and upskill store staff and execute campaigns. The lack of real-time collaboration capabilities in their previous system hampered their efforts to streamline these processes.

Solution

To address these challenges, Intersport Netherlands adopted a new, centralized retail collaboration platform: Atobi. The platform enables them to consolidate and monetize their brand partnerships, engage employees with interactive content, and execute campaigns compliantly across their 51 stores.

Results

☑️ Effective and efficient brand collaboration

Less manual time spent on content creation, translation, and localization.

☑️ Higher product expertise from store staff

Instead of static content, content was interactive and engaging, leading to a higher completion rate and skill score.

☑️ Actionable insights

Intersport Netherlands used to be data-rich, but insights poor. With Atobi, they access actionable insights, in real-time that span their entire business.

☑️ New retail media revenue stream

Intersport Netherlands realized a new revenue stream, through exclusive brand access.

☑️ Up to 40% increase in sell-out

In certain periods, Intersport Netherlands realized an increase in sell-out of up to 40%, through better execution of campaigns and more knowledgeable store staff.

Challenges with previous system

Intersport Netherlands, like many other retailers, sought a collaborative workspace that would enable them to efficiently engage and upskill store staff, execute campaigns for new launches on time, and monitor and optimize their joint efforts with brands. However, their previous system fell short in facilitating real-time collaboration.

“Retail is a fast-paced world. Neither the brands nor we as retailers have time for manual back-and-forth collaboration. It was really difficult for us to collaborate and communicate with our brands in real-time with our previous platform” says Ron Bruinenberg, Retail and Expansion Manager at Intersport Netherlands. 

Transition to a modern collaboration platform: Atobi

The introduction of the new platform marked a turning point for Intersport Netherlands. 

“When I first heard about Atobi, it felt like a no-brainer. Which retailer would say no to: better collaboration with your key partners, a new revenue stream, better data and more actionable insights?” adds Ron.

The company quickly embraced the new system, which streamlined their collaboration and content workflow, making their business operations more efficient.

How Intersport Netherlands uses Atobi

Intersport Netherlands uses Atobi as their engine for all things brand collaboration, product training, and campaign execution.

Streamlined brand collaboration

Atobi enables brand and retailer to collaborate more effectively. Brands can create interactive and engaging content for their key products in a matter of minutes, and share it with their partners in seconds - fully translated and localized.

This means that Intersport Netherlands can provide their store staff with up-to-date training content and campaigns without additional effort.

Interactive and engaging product training

Atobi’s Article Studio is a flexible content management system that enables anyone to create interactive and engaging content, with a simple drag-and-drop system.

“Compared to the static content we used to publish, Atobi has gone the extra mile to create something that our store staff actually love using.” says Ron.

On-time campaign execution

With Atobi’s Actions, brands and retailers can create mutual action plans for their campaigns, and monitor their completion in real-time across all stores.

The future of the partnership between Intersport Netherlands and Atobi

Intersport Netherlands sees Atobi playing a continuously crucial role in driving their success. “The product is always evolving to meet our evolving needs. You can see the improvements of their product on a monthly basis” Ron notes.

Intersport Netherlands plans to expand its retail media strategy to more brands, ensuring that key product information and campaigns reach store staff effectively.

This forward thinking approach positions Intersport Netherlands to stay ahead in the competitive retail landscape.