There was a time when retail was the heartbeat of every community.

The main streets of every city buzzed with activity as customers browsed shelves, engaged in conversation with knowledgeable store staff, and discovered the latest products firsthand.

The in-store experience was more than just a transaction; it was a ritual—a social and sensory journey that connected people with brands and with each other.

But that was then.

Today, the landscape has shifted dramatically.

With the rise of e-commerce, the way we shop has changed. We are offered convenience and choice at the click of a button.

No longer bound by geography, customers can access the endless digital aisles of any brand, at any hour of the day.

“Back to retail”?

So why do customers still visit stores? And why are we currently experiencing the resurgence of retail?

Customers visit stores to see and feel the products themselves. They visit stores because they need the guidance of store staff. They visit stores to receive authentic and personalized experiences.

However, when brand and retailer fail to collaborate efficiently, they fail to deliver that great customer experience. The store staff don’t have the right information about the products. The campaigns aren’t set up on time. The window isn’t displaying the newest products.

And the worst thing about all of this? It’s that most brands have no idea all of this is going on behind the scenes. There are too many doors to manage efficiently. Too many partners. Too many categories. Too many products.

Brands spend millions of dollars every year planning how they are going to go-to-market, but have no way to manage and measure their success at the point-of-sale.

And the retailer has a million other things to do, than to collaborate manually with every brand they stock.

Your customers are always expecting more. More products. More knowledgeable store staff. Better brand experiences.

But today, we live in a world where both brand and retailer are expected to do more with less.

A new way of thinking about retail collaboration

We recognize that the role of physical stores is changing, and with it, the relationship between brands, retailers, and customers.

The old model of disconnected, siloed operations no longer works.

In its place, there must be a new way of thinking—a collaborative approach where brands and retailers work hand-in-hand to create extraordinary in-store experiences.

Atobi exists to bridge the gap between brand and retailer. We exist to bridge the gap between strategy and results.

We believe that any store can deliver flagship-level customer experiences. Regardless of whether you are a local mom-and-pop shop, or a big chain store on the Champs-Élysées.

With the right tools, and the right information, delivered at the right time, in the right format.

That’s why we are proud to announce Atobi 2.0, the modern Collaboration Platform built for brands and retailers.

Introducing Atobi 2.0

Atobi 2.0 is more than just some new colors. We’re launching a whole new way for retailers and brands to collaborate, making it as simple as 1, 2, 3.

1 - Brands can plan campaigns and create interactive content in minutes - fully localized, and can distribute to all of their partners in one place.

2 - Retailers can consolidate and monetize their brands and give store staff access to the latest and greatest campaigns and product training.

3- Together, they can monitor performance and optimize for shared success.

The future of retail is bright, but it belongs to those who are willing to adapt, innovate, and collaborate. Atobi is helping global retailers and brands from the likes of Nike, Asics, Intersport, Euronics and more lead the way.

Interested in learning more? Get a demo from one of our experts.